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Was my acquisition campaign profitable?
This is the most common but also the most painful question for marketers in SaaS
3 months of waiting
According to ProfitWell, SaaS startups average about a 5-12 month CAC payback period. So usually marketers have to wait around 3 months before they can make any revenue-data-driven decision about the quality of the campaign.
Longer funnel - more factors to consider
Working with SaaS means moving customers through the product and the funnel usually is far more complicated than a simple "Register - Add to cart - Purchase" model and product analytics become a crucial part of the marketing analytics process.
Stop guessing
Usage of LTV and Churn Rate as a constant in your forecast is misleading. Getting them from different tools manually is time-consuming.So let us do it automatically with machine learning.
Collect your data into one a single space
Grab all the data from behavioral data, subscription data and CRM data into a single source in a couple of clicks. Create your data warehouse with Google BigQuery without any line of code
Setup your custom data model
Select significant events of your funnel to let our model know what is important for you. Customize the attribution model by setting up your product funnel and expected activities of your ideal customer
Get predicted performance
Get predicted LTV and payback period of the campaign on a dashboard, decide whether the channel is profitable or not before you spend all the budget
Stop using average LTV
Use all the power of data. Start clusterize your customers and predict the real LTV for users based on their behavior. Spend money on what really works
Learn faster and grow faster
Save up to 3 month waiting for the data to be collected. Use the previous experiences to speed up your channel validation process.
What clients say?
“We've realizaed how complex the journey of our customers and that help us to save the marketing budget and evaluate result in a different way”
Oleg Bolotnov
CEO at Gradual
"We found the best way to use insights of the product analytics in our marketing operations on autopilot, without spreadsheets and lines of code"
Jeff Randall
CEO at uReach
“With uScore we managed to connect our data in a couple of clicks and to to see the real influence of our channels on different stages”
Elizabeth Smith
CMO at Moori
Let your data tell you more
Sign up now for a demo